Posts tagged as:

Marketing

The Art of Choosing: Less is Better

July 1, 2010

Choice delights us and can also paralyze us. In the 1990s, Dr. Iyengar conducted a jam study, in which a variety of flavors were set out in groups of 6 and 24. Less is better: people were more likely to buy jam, if they sampled it from the group that contained only 6 different jams. [...]

Read the full article →

Facebook Admin Changes – Be Nice to Your Employees

June 15, 2010

With management of Facebook pages at times going back and forth (handled internally or by an outside marketing firm) Facebook now has made it possible that “the original creator of Pages can now be removed as an administrator by any other of the administrators of that Page.” This step can have serious consequences because you [...]

Read the full article →